Mimi Holliday's High Apex shoulder bra has been a strong seller for the last 10 years, it is the fail safe winning shape of Mimi. Not a classic choice of new customers, due to it being fashion forward, once recommended and fitted it easily becomes a no.1 choice. Mimi HQ recommends the High Apex bra for the perfect every day bra with that little extra support and a little more of a hug in a bra than the comfort bra with the beautiful décolletage.